Welcome to the exciting and fulfilling world of Mobile App development. In this series of articles, I’m going to talk about the process for creating your own successful mobile app.
The first step, is to determine what type of mobile app you want to create. As successful authors say, it is best to write about something that you know about. The same is true of apps. Think about where your passion is, what you are an expert at. When you know the subject matter, it comes through in your app.
In my mind, there are two basic categories of apps. First is the mass market app which will appeal to the broad base of the app market. Angry Birds is a classic example of an iphone app with mass appeal. All you have to do is look on the best selling apps list on iTunes or the Android Marketplace and you will see the types of apps which are top sellers — most of them are games. This is where the big money is, and therefore, this is also where the big competition is. Its a lot like winning the lottery to make an app like this. It takes luck, skill, resources, and dedication.
The other type of app is what I call the niche market app. These are apps such as our own Walt Disney World® Transportation Wizard. Its a unique app, there is no competition because nobody else has an app like this. It fulfills a niche in the marketplace.
A niche market app is not usually going to sell a million copies because it appeals to a group of people with a specialized interest: for example, people who love Walt Disney World®.
Your first decision is this: are you going to go for the big bucks and play the lottery? Or are you going to go for a niche market which you know you can dominate and which will guarantee you a certain amount of return on your investment?
Once you’ve made that decision, you will be ready for the next part of the series!